What is Google Business Profile?

Many users still call it by its former name, Google My Business. The name change to Google Business Profile (GBP) took place in late 2021. Essentially, it’s a free tool that helps businesses manage their online presence across all of Google’s apps and functions. Any business — including a dental practice — can take advantage of GBP, improving customers’, in our case patients’, ability to find them through online search and apps like Google Maps. When a dental practice has a complete and accurate profile, patients can learn more than just its location and contact info. For instance, the business profile also shows reviews submitted through Google, which are vital for patients when choosing a dentist.

What’s Changed? The Good and the Not So Good.

Google has announced and implemented several changes to GBP so far this year. Most are positive for businesses and dental practices, expanding GBP’s capabilities. A couple of changes that became effective after July 31st took away functions that some practices had been using. However, this does not diminish the importance of using GBP. It just means practices need to find alternatives for those functions. Let me break it down:

1. NEW – Socials Appear on Profile: This is huge! Practices with active social media pages can now list them on GBP, and patients can go to them directly from the profile. Since the practice’s GBP is usually the first thing a patient sees when searching on Google or in Maps, it’s extremely convenient that they no longer have to scroll through the search results or initiate a new search to also find the practice on Facebook, Instagram, or YouTube. Now, along with the practice’s website, patients will see active links to its social media channels for easier engagement.
2. NEW – Emoji Reactions: Practices can now use emojis, like a heart or a smiley face, to react to patient reviews. This may not seem like much, but it could potentially make a real difference. Having the ability to use emoji reactions brings a more social media look and feel to the Google profile. Now, it’s even easier for practices to engage with reviews. If the practice’s marketing manager wants to show appreciation for a great review a patient just posted, they can immediately react with a heart or other symbol of gratitude.
3. NEW – Terms and Conditions: As with any major application update, GBP users are required to accept some new terms and conditions. The updated terms have implications for content management, data access, licensing, compliance, service termination, and more. While none of the new conditions is particularly surprising, reading through them before hitting the “I Accept” button is generally a good idea.
4. GOING AWAY – Chat: After July 31, 2024, patients can no longer use GBP to initiate a chat with the dental practice. This will impact practices that regularly receive incoming messages directly from GBP. To prevent continuity issues and missed messages, dental practices can switch to another chat function, with many reputable ones to choose from. Additionally, the practice’s chat history is still available to download from Google Takeout.
5. GOING AWAY – Call History: Starting August 1, 2024, Google no longer tracks calls as part of its engagement metrics. Call history will no longer be visible with GBP, only downloadable via Google Takeout. This means a practice will have to track that metric manually rather than rely on Google’s analytics. The call feature remains. So, patients can still contact the practice directly from its profile. The difference is that those calls are no longer included in measuring engagement.

Overall, Google Business Profile is an excellent tool for dental practices. The benefits to a practice’s online presence far outweigh any changes in functionality or tracking capability. For practices actively managing their GBP, staying on top of current and future updates is essential to prevent interruptions to patient communications and take advantage of any new features.

ABOUT THE AUTHOR

With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich-Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency.

Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.

She can be reached at (800) 689-6434 or via email at jackie@mydentalagency.com.

How can we say thank you to our military and their families for their sacrifice?

This is the question Freedom Day USA Founder, Dr. Robert Martino, asked himself and the answer has grown into a National Thank You Movement.  “It started out as a normal morning. I was in the shower and grumbling about all the stuff I had to do that day. Then I heard a song on the radio by Lonestar titled “I’m Already There.” But this version was different. Over the song’s lyrics were messages of military family members describing how they missed their loved ones overseas. In these voices, I fully realized the sacrifices they make for our country. Wiping away tears, I decided we needed to do more to help our troops and their families.”    

The result of that decision is Freedom Day USA. We wanted this to be a national “thank you” movement. Because Dr. Martino is a dentist, the event began in dental offices across the country who gave military families and veterans a day of dental care at no cost… whether it’s cleanings, extractions or fillings. Initially, the idea was to do this in Martino’s seven dental offices in West Virginia, but that changed when he met with a group of peers in the Platinum Circle. He explained the idea and showed them the official Freedom Day USA video that goes with the Lonestar song and they eagerly jumped on board.

Since then, things have really taken off. Freedom Day has gone national and expanded beyond dentistry. In addition, the event has received recognition and inquiries from 60 Minutes, the O’Reilly Factor, the Wounded Warrior Project and a member of Congress who sits on the House Armed Services Committee. In the last nine years business have given over 20 Million dollars of free services to veterans, military members and their families.

If you’ve been looking for a way to give back to our Military and show your appreciation of their Service to our Country and the sacrifices both they and their families have made for our freedoms – you need to consider joining Freedom Day USA! There is no cost to join and to be a part of Freedom Day. You only have to see one veteran, military member, or military member’s family for free that day.

This year’s Freedom Day is October 14th and you can easily sign up at www.FreedomDayUSA.org.  

Once you sign up, you will get an electronic welcome packet that explains how to have a successful Freedom Day.

“We have been celebrating Freedom Day USA for the last nine years and it is the one day my staff looks forward to the most.” Martino added. “The news comes and we really get to show our veterans and their families how much we appreciated them. It is a great feeling to give back to them”

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Specialist business property adviser, Christie & Co, has announced the sale of two Glasgow dental practices; Patrick G Neilan B D S to a first-time buyer, and Scotstoun Dental Practice to a large dental group.

Patrick G Neilan B D S is a well-established, two-surgery NHS dental practice, with a dedicated patient base of over 2,800 patients. It offers significant scope for further potential including longer opening hours and the introduction of specialist treatments. The business is located on Kilmarnock Road in Shawlands – a popular residential suburb in the south side of Glasgow, approximately four miles from the city centre.

The practice was previously owned by Mr Patrick Neilan who has been operating as a dentist since 1975, firstly as an Associate and then, in 1992, as the sole Principal of the practice at its current site. Patrick G Neilan B D S has been sold to first-time buyer, Mrs Jennifer Logan, who was an Associate at another practice in the area.

Mrs Logan comments, “As a former patient at the practice, I had some knowledge of the patient base and the loyalty that they felt for the previous owner. Since taking over, the patients have been very understanding and obviously sad to see Mr Neilan go. However, they have welcomed new techniques and embraced different approaches, more specialist treatment and most recently facial aesthetics.”

The second practice sold is Scotstoun Dental Practice, formerly TKB & LD WRIGHT Dental Surgeons, a two-surgery practice based on Dumbarton Road in Glasgow. Established over 90 years ago, the practice has been owned by Mr Kerr and Mrs Lesley Wright since 1981 and was brought to market to allow the pair to pursue a well-earned retirement. The business has been purchased by a large Scottish dental group after a short marketing period.

Joel Mannix, Senior Business Agent at Christie & Co, who handled the sales, comments, “These are two very different dental practices – one is fully Associate-led that attracted attention from group operators looking to add to their portfolios, and the other being of interest to independent first-time buyers. Both sales attracted a great deal of interest which is commonplace in the Scottish dental market.

“So far in 2021, Christie & Co has sold a record number of dental practices in Scotland – this activity level doesn’t show signs of slowing down and is likely to continue for the foreseeable.”

Patrick G Neilan B D S and Scotstoun Dental Practice were sold for undisclosed sums.

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Delta Dental of California announced it is selling the $152.4 million equity stake investment it made in 2019 for a 49.5 percent share in Moda Partners, Inc., back to Moda Holdings Group, Inc.

“As a way of accelerating innovation to benefit our 38 million customers, we are always looking for short and long-term partnership and investment opportunities in promising established and startup businesses in the oral health care sector,” said Mike Castro, president and CEO of Delta Dental of California. “The Moda investment met our strategic objectives, and we are grateful for the partnership Moda provided. Investments such as this play an important role in our mission of advancing dental health, increasing access to oral care and supporting our commitment to meeting the needs of those we serve through exceptional dental benefits.”

“We greatly appreciate the long-term partnership we have shared with our friends and colleagues at Delta Dental of California,” said Robert Gootee, president and CEO of Moda. “Their strategic investment of a few years ago helped us sustain and expand our diverse strategies at a critical time. The continuing evolution of the healthcare landscape surely will afford us many fresh strategic opportunities for continued collaboration going forward, while at the same time allowing each of us to focus on our primary initiatives in our strategic markets.”

About Delta Dental of California

Since 1955, Delta Dental of California has offered comprehensive, high quality oral health care coverage to millions of enrollees and built the strongest network of dental providers in the country. The Delta Dental of California enterprise includes its affiliates Delta Dental Insurance Company, Delta Dental of Pennsylvania, Delta Dental of New York, Inc., as well as the national DeltaCare USA network, and provides dental benefits to more than 38 million people across 15 states and the District of Columbia*. All are members of the Delta Dental Plans Association based in Oak Brook, Illinois, the not-for-profit national association that through a national network of Delta Dental companies collectively covers millions of people nationwide. For more information about Delta Dental of California, please visit www.deltadentalins.com 

*Delta Dental of California’s operating areas encompass Alabama, California, Delaware, Florida, Georgia, Louisiana, Maryland, Mississippi, Montana, Nevada, New York, Pennsylvania, Texas, Utah, West Virginia and District of Columbia.

About Moda

Founded in 1955, Oregon-based Moda is a company committed to building healthier communities. Moda has 330,000 members in its medical plans and more than 1 million members in its stand-alone pharmacy segment. The Moda family of enterprises includes Moda Health, Moda Assurance Company, ODS Community Dental, Eastern Oregon Coordinated Care Organization, Summit Health, OHSU Health IDS, Ardon Health, BenefitHelp Solutions, Astra Practice Partners, Dental Commerce Corporation, Arrow Dental and Emerging Health. Affiliated companies include Delta Dental of Oregon and Delta Dental of Alaska with more than 1 million dental members.

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The Clear Aligners Market Size and Growth, impelled by growing prevalence of dental problems, rising incidence of malocclusions in children, increasing demand for dental cosmetic procedures, digitization grown by CAD/CAM technology; polyurethane plastic segment, to account for largest share by 2028.

Clear Aligners Market: Key Insights

According to our new research study on “Clear Aligners Market to 2028 – Global Analysis and Forecast – by Type, Distribution Channel and Age Group,” the Clear Aligners Market Size was valued at US$  2,695.07 million in 2021 and is projected to reach US$ 8,708.67 million by 2028; it is expected to grow at a CAGR of 15.9% during 2021–2028.

Clear Aligners Market: Competition Landscape and Key Developments

Danaher; Dentsply Sirona; Institut Straumann AG; 3M; Henry Schein, Inc.; Align Technology, Inc.; Great Lakes Dental Technologies; SCHEU DENTAL GmbH; TP Orthodontics, Inc.; and DynaFlex are among the key companies operating in the clear aligners market. These players are focusing on the expansion and diversification of their market presence and the acquisition of a new customer base, thereby tapping prevailing business opportunities.

In April 2020, SCHEU DENTAL, CA DIGITAL, and SMILE DENTAL entered into a partnership for digital solutions in dental practices and laboratories.

In March 2019, Henry Schein One, a joint venture of Henry Schein, Inc., launched Dentrix G7 in Canada, which is the upgraded version of the dental practice management system.

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In 2021, North America dominated the global clear aligners market. The market growth in the region is driven by the presence of well-developed healthcare facility centres equipped with modern-age equipment and instruments, an increasing number of dental disorders, and the robust distribution and sales network of important vendors. The US has the largest number of start-up companies than other countries in North America. Most of the start-ups in the US are focusing on advanced care with innovative technologies. For instance, Candid Care Co, a New York-based start-up founded in 2017, offers clear teeth aligners for teeth straightening. A customer needs to buy a starter kit to provide the orthodontists with teeth impressions. The orthodontists then deigns the custom aligners and then they are delivered to the customer. Similarly, SmileDirectClub is a teeth-straightening start-up headquartered in Tennessee, US was founded in 2014. SmileDirectClub offers 3D-printed clear aligners, has 300 locations in the US, Canada, the UK, and Australia. Further, strategic activities by the major players in the region would offer lucrative opportunities for the clear aligners market during the forecast period. For instance, on September 24, 2020, 3D Predict, an international software developer and manufacturer of clear aligners based on artificial intelligence (AI) technology, announced its launch in the US with a new headquarter in New York. The medical technology company has worked globally, building recognition for its one-of-a-kind AI software that reportedly produces highly precise 3D models of the smile, such as the crowns, bone, and roots. These models are then used to design clear aligners. In addition, in January 2021, dental technology supplier, Dentsply Sirona Inc acquired Byte, a maker of custom teeth aligners, for $1.04 billion.

The clear aligners market in Asia Pacific is anticipated to grow at the fastest rate in the coming years. The market growth in the region is attributed to a few factors such as the rising geriatric population, increasing malocclusion prevalence, and the growing government initiatives for awareness regarding dental disorders. In addition, growing healthcare expenditure is likely to create lucrative opportunities for the market during the forecast period.

Based on type, the clear aligners market is segmented into polyurethane plastic, polyethylene terephthalate glycol (PETG), polyvinyl chloride (PVC), and others. The polyurethane plastic segment accounted for more than 38.84% of the market share in 2021. In terms of distribution channel, the clear aligners market is segmented into direct sales, laboratories, and others. The laboratories segment held the largest share of the market in 2021 as these labs offer quick and accurate results, such as a same-day turnaround in many situations. In addition, the labs use advanced technologies, such as 3D printing, for the preparation of dental products. This helps in accurate designing as per the patient requirements. In terms of age group, the adults segment accounted for a larger share in the clear aligners market in 2021.

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Computer-aided design (CAD) and computer-aided manufacturing (CAM) are the software that help dentists to accomplish complex procedures faster, effortlessly, and accurately. The CAD/CAM technology helps repair dental veneers, crowns, inlays, onlays, and bridges from a single block of ceramics that makes the final product more accurate than conventional fabrication methods.

Advancements in dental materials and computer technologies have helped CAD/CAM-fabricated restorations not just possible in dentistry but plentiful. When using CAD/CAM systems, operators can fabricate restorations from several elements, such as ceramics, metal alloys, and various composites. Also, dental service consumers are becoming more demanding in terms of aesthetics, with a clear notion for a minimum of staying and delaying in the dental offices. CAD/CAM technology, for the milling of prostheses in dental laboratories and dental offices, has helped to meet the demand of cosmetic dentistry users.

A few of the benefits offered by these systems comprise user-friendly operations, digital impressions, single-visit treatment, accelerated practice growth, improvement in patient safety, and long-lasting restorations. The CAD/CAM technology offers real-time troubleshooting that decreases the remaking of dental fixtures as the system can notify incorrect bit-offs.

Additionally, CAD/CAM warrants that dental practitioners can place a final and complete recovery in a week. Dentists have found that patients treated using these technologies have experienced fewer side effects of the treatment. CAD/CAM technology is rapidly being approved in the dental industry as it permits dentists to enhance their services and offer their patients a suitable experience. Thus, the advantages provided by CAD/CAM technology in dentistry are likely to boost the growth of the clear aligners market in the coming years.

Clear Aligners Market: Segmental Overview

In terms of type, the polyurethane plastic segment is anticipated to register the highest CAGR during the forecast period. Polyurethane is a versatile elastomer plastic. It is used in various proportions in clear aligners manufacturing. This type of plastic has various properties such as hardness, flexibility, water and oil resistance, strong bonding property with compounding materials, and tear resistance. The polyurethane type of materials after prolonged exposure to the oral environment/intraoral use causes deformities in the products. In terms of distribution channel, the laboratories segment accounted for more than 29% share of the global clear aligners market in 2021. In terms of age group, the market for the adults segment is anticipated to grow at a steady pace during the forecast period.

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The COVID-19 outbreak has disturbed various trades and businesses across the world. As per the CDC Guidance for dental settings, the US has prioritized the most critical dental services and provided care to minimize harm to patients from delaying care and damage to personnel and patients from potential exposure to SARS-CoV-2 infection. The interim guidance has been renewed based on the latest information about COVID-19 and the current circumstances in the US. As dental healthcare departments begin to restart elective procedures by the administration from local and state officials, some anticipations should remain in place as a part of the ongoing response to the COVID-19 outbreak. Precaution such as wearing eye protection in addition to a facemask to ensure the eyes, nose, and mouth are all protected and usage of an N95 respirator.

As the oral treatment and procedures are directly contacted with patients’ oral fluid. It creates a possible risk of infections. Therefore, to prevent the spread of novel coronavirus, it is requested to maintain social distancing, which is affecting the clear aligners market growth.

Browse Related Reports:

Invisible Braces Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Product Type (Clear Aligners, Ceramic Braces, Clear Retainers, Lingual Braces); Application (Excessive Spacing, Crowding, Open Bite, Deep Bite, Cross Bite, Abnormal Eruption, Others); End-User (Dental Clinic, Others)

Invisible Dental Braces Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Product (Clear Aligners, Ceramic Braces, Clear Retainers, Lingual Braces); Age Group (Children, Adults, Teenagers); Application (Excessive Spacing, Crowding, Open Bite, Deep Bite, Cross Bite, Abnormal Eruption, Others); End User (Dental Clinic, Others) and Geography

Invisible Orthodontics Market Forecast to 2028 – Covid-19 Impact and Global Analysis – by Product Type (Clear Aligners, Ceramic Braces, Lingual Orthodontics, Clear Retainers); Age Group (Children, Adolescent, Adults); Application (Excessive Spacing, Crowding, Open Bite, Abnormal Eruption, Others); End User (Hospitals, Ambulatory Surgical Centers, Dental Clinics) and Geography

Dental Equipment Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Products (Dental Lasers, Diode Lasers, Dental Radiology Equipment, Digital Sensors, Casting Machines, Dental Chairs, Dental Hand pieces, CAD/CAM); End Users (Dental Laboratories, Hospitals, Clinics)

Denture Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Type (Complete, Partial); Material (Metallic, Porcelain, Acrylic); Usage (Removable, Fixed); Application (Repair Broken Teeth, Implanted Teeth, Other); End User (Hospitals, Dental Clinics), and Geography

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ABOUT THE INSIGHT PARTNERS

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

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dntl bar is Known for Providing Enjoyable, Patient-First Care in New York City

Gone are the days of booking a dentist appointment months in advance and dreading the impersonal and often painful experience that comes with laying in a dental chair as someone pokes and prods your mouth. dntl bar—New York City’s most enjoyable and convenient dental practice from the team behind CityMD, the Northeast’s largest urgent care provider—puts patients at the center of its service at its three Manhattan locations, offering quality care and same-day appointments, clear pricing and comfortable visits. Forget old magazines in stuffy waiting rooms, now patients can watch Netflix, use aromatherapy products, stay warm under a cozy blanket and relax in massage chairs at the dentist office.

“The dental industry, like most healthcare systems, has evolved into a payer- or provider-first oriented system. While not necessarily the intent of many hard working clinical professionals, it has nonetheless become a place where the consumer is found standing last in line,” dntl bar co-founder and CEO and CityMD co-founder Nedal Shami says. “From making an appointment, following up for your care, paying a bill or even the basic principles of respecting your time and starting on time, nothing is simple for the patient. We think we can change that.”

Shami thought he could apply what he did at CityMD and reinvent the experience of going to the dentist to make it accessible, affordable and enjoyable, instead of outdated and impersonal. Shami grew CityMD into a billion dollar company with 150 locations, transforming the way customers sought emergency care, and believes people should get the same access to dental care. So in 2019—dntl bar opened its first location in Chelsea which received immediate validation in the market with an industry-leading amount of new patient appointments and raving customer reviews. dntl bar has since added two more locations in Union Square and the Financial District, and plans to open two more sites by the beginning of 2022.

dntl bar stays open seven days a week from 8 am until 8 pm on the weekdays and 9 am until 5 pm on the weekends, making it easier for patients to find time to get to the dentist for everything from check-ups and teeth whitening to teeth straightening and emergency work. Unlike at standard dentist offices, dntl bar never wants patients to have to wait to see one of their top-rated dentists, so they provide same-day and same-week appointments that can be easily booked online. They also offer SMS communications for patients who want to be able to communicate with ease. Because dntl bar prioritizes transparent pricing and doesn’t want patients to be surprised when they see their bill, it’s in-network with most PPO insurance plans.

When patients arrive at one of dntl bar’s three locations, they walk into a modern lounge and are greeted by a friendly front desk attendant. They can grab noise-cancelling headphones to wear during the procedure or opt to listen to music or stream their favorite Netflix series when they see the dentist. dntl bar uses high tech equipment and machinery, and the clinical staff undergoes a rigorous hiring process; they also receive regular reviews to ensure they continue to provide top-notch, patient-first care. Because of its luxury accommodations, accessibility and gold-standard service, dntl bar boasts an NPS of 90 compared to the industry average of 1.

dntl bar believes people deserve higher quality dental care that actually puts them first and aims to bring a cost-effective, straightforward option to more people than ever before. dntl bar has started a movement with its decision to center its care around patients rather than billings, and it was that transparency and industry-disrupting concept that kept people coming in throughout the COVID-19 pandemic, during which dntl bar only continued to grow and draw in new clients. dntl bar plans to bring its transparent and high-end approach to 50 locations in multiple cities within the next five years.

For more information on dntl bar and their services, visit their website at dntlbar.com.

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Chapter Aesthetic Studio, a leading aesthetic studio providing evidence-based, non-surgical cosmetic treatments, has officially opened its doors in New Hartford, NY with the acquisition of Alivana Aesthetics, bringing a new look to the office and introducing new services along with a line of pharmaceutical-grade skincare products. This is the second location, of 12 planned in the next year, for the recently launched national brand of state-of-the-art, medical aesthetic clinics. 

Chapter Aesthetic Studio was launched in 2021 by Aspen Dental Management, Inc. (ADMI) and Rejuv Medical Aesthetic Clinic in an effort to create a new national brand of medical aesthetic clinics, taking an evidence-based approach to create personalized treatment plans that deliver measurable results. As one of ADMI’s health care brands, Chapter Aesthetic Studio has access to specialized real estate, operations, marketing, recruiting and training services. All of this helps Chapter’s providers focus on delivering best-in-class service and personalized care to their guests.

“We continue to transform the medical aesthetic industry with this second location in New Hartford,” said Melissa Rogne, Founder & President of the Chapter Aesthetic Studio. “We’re excited to serve the New Hartford community and keep our momentum of expanding nationwide.”  

To celebrate the relaunch, Chapter Aesthetic Studio will host The Autumn Exclusive event on Thursday, September 30^th from 4-8 p.m., featuring treatment demonstrations and giveaways. The New Hartford Chapter Aesthetic Studio office is also holding its biggest sale of the year in September – guests can save up to 30% from September 9^th through September 30th on all products and services.

Located at 4626 Commercial Drive New Hartford, NY 13413, the office is led by owner and managing clinical director Jennifer Baldwin, an American Association of Nurse Practitioners (AANP)-certified Nurse Practitioner with more than 20 years of experience in patient health and wellness. Baldwin and her team will provide a full range of customized cosmetic treatments, including:

• Injectables: Injectables are a common way to relax wrinkles and fine lines, or plump areas where skin or lips have lost volume. Chapter’s specialists are skilled in the science of cosmetic injectables — and the art of listening. Chapter offers popular injectable brands including, Botox®, Dysport®, Xeomin®, Juvéderm®, RHA® and Kybella®, as well as thread lift and PRFM treatments.
• Laser Treatments: Lasers are a safe and clinically proven way to enhance skin health and appearance and treat common concerns. The Chapter team is highly skilled in industry-leading and scientifically advanced laser technologies, giving patients a variety of treatment options to safely and effectively deliver remarkable results. Treatment options include laser hair removal, IPL Photofacial and Morpheus8.
• Aesthetic Treatments: Patients can look and feel rejuvenated than with Chapter’s medical-grade facials, microneedling treatments and exfloitating peels. Expert professionals will help patients choose from a range of options that suit their individual needs. Chapter offers popular aesthetic treatments including HydraFacial®, SkinPen®, DiamondGlow, custom exfoliating peels, PRP therapy and dermaplane.
• Body Treatments: Many guests come to Chapter with a concern about their body they want help with — whether it’s stubborn fat on the body, cellulite, lack of energy and fatigue or hair loss. The Chapter team is trained to understand those concerns on a clinical level and, more importantly, on an empathetic level. Chapter offers popular body treatments including CoolSculpting®, CoolTone®, bioidentical hormone replacement therapy, IV therapy and PRP hair restoration.

“I couldn’t be more excited about this partnership with ADMI,” said Jennifer Baldwin, Nurse Practitioner and owner of the Chapter Aesthetic Studio New Hartford location. “What this means for our loyal client base is an updated studio look, and elevated resources and technology. What’s not going to change is the warm welcome, friendly faces and top-tier service providers and care practicitioners that our guests know and trust.”

Office hours will be Mondays from 9 a.m. to 5 p.m., Tuesdays through Thursdays from 9 a.m. to 7 p.m., Fridays from 9 a.m. to 4 p.m. and Saturdays by appointment only. To make an appointment for a complimentary consultation including dermal imaging, guests can go to www.mychapter.com and click on Book Online; or call 315-737-6230. More information about the New Hartford, NY office and its services can be found here.

About Chapter Aesthetic Studio 

Founder and President Melissa Rogne established Rejuv Medical Aesthetic Clinic in Fargo, North Dakota in 2005. Fueled by her passion for providing innovative aesthetic services and products, Melissa pioneered the region’s aesthetic industry and grew Rejuv to the largest clinic in the Midwest, proudly ranked as an Allergan Top 100 clinic. Melissa is now continuing her mission of empowering everyone to discover their own personal beauty narrative. Rejuv is beginning a new story as Chapter Aesthetic Studio – and we’ll be coming soon to a location near you. We invite you to join our team as we turn the page and reclaim beauty’s one truth: it radiates from within.

About Aspen Dental Management, Inc. (ADMI)

Aspen Dental Management, Inc. (ADMI) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states in three distinct categories: Dental care, urgent care, and medical aesthetics. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. ADMI provides a comprehensive suite of centralized business support services that power the impact of four consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care and Chapter Aesthetic Studio. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

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